#3 The Annenberg Report “I’d rather have a small piece of a watermelon then have the...

“I’d rather have a small piece of a watermelon then have the entire grape”

By
Robert Annenberg
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Think about the world of franchising. 

This saying kind of explains it all. Many people own multiple franchises. Example: one guy might own 5 Burger Kings, 2 McDonalds, a few Dunkin’ Donuts and maybe a Subway sandwich shop or two. In theory, these franchisees are indeed the example of the saying, “I’d rather have a small piece of a watermelon then have the entire grape”. The example being in lieu of starting your own sandwich shop, burger joint or any other fast food operation, as is the case, you would be the owner of the entire grape.

But as a franchisee, you own a small piece of a multi-billion dollar world conglomerate (McDonalds, Burger King, Dunkin’ Donuts, etc.) More often than not, the franchisee ends up making much more money by owning a small part of an ongoing entity that’s turnkey versus starting up your own business from scratch.

Note: this theory has proved itself over the last 50 years as franchises for food, medical, health and wellness real estate and so much more have simply blanketed the world. You see the same franchises everywhere you go in every state across the USA! Unfortunately, being an independent retail operator in todays word is a dinosaur.

Lesson learned: Not to reiterate, because I do this a lot, look into multiple franchise opportunities before starting up or purchasing any existing retail establishment.

About The Author

Robert Annenberg
Robert Annenberg
Robert Louis Annenberg Is a 40 year seasoned property owner, manager, investor, builder/developer and business man who is also an author of five published books to date (Amazon.com) and the chief editor of LifeQuestJournal.com. He can be reached at: [email protected] and (201) 289-2500.